# The influencer industry in Jamaica

Influencers and content creators are part of Jamaican culture, business, entertainment and social media, including TikTok, Instagram, YouTube and Facebook. This survey asks content creators and the wider public about pay, pressure and the harder parts of the work. It also asks what people think the industry needs.

- Responses published: 1,100
- Questions: 23
- Unlock price: 500 points a question
- Fielded since: May 2026

## What this survey asks

### Platforms and viewing habits

1. Which statement best describes you?
2. Which social media platforms do you use most often? (Select up to 3)
3. What type of Jamaican content do you watch or engage with the most?
4. How often do you interact with influencer or creator content?

### Creating content and getting paid

5. Do you personally create content online?
6. Approximately how many followers/subscribers do you currently have across platforms?
7. Have you ever earned money or received benefits from content creation?
8. What are your main sources of income or benefits from content creation? (Select up to 3)
9. Approximately how much do you spend monthly on content creation?
10. What is the biggest challenge you face as a content creator?

### Motives and hidden challenges

11. How strongly do you agree with the following statement: Many Jamaican influencers portray a lifestyle online that is very different from their real financial situation.
12. What do you believe motivates most influencers/content creators in Jamaica?
13. What do you think is the biggest hidden challenge influencers face in Jamaica?

### Effects on spending, youth and business

14. Do you believe Jamaican influencers significantly impact consumer spending?
15. Do you believe Jamaican influencers significantly impact youth behaviour?
16. Do you believe Jamaican influencers significantly impact music trends?
17. Do you believe Jamaican influencers significantly impact small business marketing?
18. Do you believe Jamaican influencers significantly impact social opinions/issues?

### How the industry looks

19. In your opinion, are Jamaican influencers generally:
20. Which statement best describes the influencer industry in Jamaica?
21. What is most important for success as an influencer in Jamaica?
22. Do you think the influencer/content creator industry in Jamaica needs:
23. What is the biggest misconception Jamaicans have about influencers or content creators?

Results are on myVoice: https://myvoice.page/research
Source: https://balcostics.com/surveys/influencer-industry-jamaica/