Dwayne Spradlin highlighted in his Havard business review article “Are you solving the right problems?”, the importance of asking the right questions and thoroughly defining the problem.
Be extremely careful in the initial stages of a research, when you are preparing your proposal and outlining your purpose. Seek assistance to clearly outline your research question and objectives, especially if you’re uncertain about there effectiveness in providing the required information needed to make decisions.
At Balcostics our mission is to empower decision makers with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here
Before embarking on a new research project, the following are considered extremely important to the successful execution of same:
Planning should begin with the brainstorming phase, where the problems/ questions that need answering is verbally aired, reviewed and discussed. A white board is an excellent tool that can be used to capture the information and foster the discussion surrounding the problem. Generally most of your research questions come from these brainstorming sessions.
In my experience with Balcostics and helping people with their analysis, I’ve come across many persons who went and collect data that was not relevant in answering/ solving the problem they commissioned the research to solve. Dwayne Spradlin highlighted in his Havard business review article “Are you solving the right problems?”, the importance of asking the right questions and thoroughly defining the problem.
Organization is key! Most successful researchers have good project management skills, whether they were formally trained or not. Tasks listings, resource allocation, budget and timelines are necessary evils in the planning process.
Research is a methodology, Not percentages!
Research is a systematic way of collecting, analyzing and presenting data. The methodology used in the design, collection and analysis of the data is imperative. The methodology should be given high priority, to ensure the sample is representative and margin of errors are adequate.
Please comment and share your opinion on any of the simple points presented.
About the author:
Luwayne Thomas Bsc., Msc.
Co-founder & COO @balcostics
Follow on twitter: @LuwayneThomas