Are you solving the right problems? Research Tips

Dwayne Spradlin highlighted in his Havard business review article “Are you solving the right problems?”, the importance of asking the right questions and thoroughly defining the problem.

Solving the right problems

Be extremely careful in the initial stages of a research, when you are preparing your proposal and outlining your purpose. Seek assistance to clearly outline your research question and objectives, especially if you’re uncertain about there effectiveness in providing the required information needed to make decisions.

At Balcostics our mission is to empower decision makers with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here

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Open or Closed? Research Tip of the day

Balcostics Research Tip of the day: What is the difference between an Open-ended Question and a Closed ended Question?

An Open-ended question is where respondents are free to choose how to answer the question, i.e., they don’t select “yes” or “no” or provide a numeric rating, etc. While a Closed-ended format limits respondents with a list of answer choices from which they must choose an answer.

Best way to differentiate:

You can think of close-ended questions as multiple choice questions on a school exam and open-ended questions as short responses and essay questions on an exam.

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