Qualitative & Quantitative Sampling Methods

Research is a systematic approach to collecting, entering and analyzing data. The process of data collection begins with determining which ‘sampling method(s)’ one will use – qualitative or quantitative.

img_20161107_130037

This slideshow provides a practical ‘how-to guide’ in sampling techniques, looking at the qualitative versus the quantitative approaches.

 

At Balcostics our mission is to empower leaders with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here