Over a two day visit to Pedro Cays (November 6th to 8th), which is about 80 km south and southwest of Jamaica, our team collected data through face-to-face interviews with fisherfolks. Here are some highlights from our trip: Transportation The only means of transportation to Pedro Cays is by boat (or helicopter). Thanks to Captain Dennis who…
Team Balcostics recently concluded a qualitative research (Focus Groups & Qualitative Surveys) project involving youths, small and large scale farmers across 9 parishes in Jamaica. The following are some lessons learnt: Scheduling & organizing participants - give participants at least one week notice to prepare and adjust their schedule.Logistics - Some of the target groups were located in deep rural…
During my final year at university, I conducted my first focus group. What seemed like a daunting task, was a success due to adequate preparation. Today, I would like to share some best practices on how to effectively execute your first focus group. Focus groups are a form of qualitative research that basically explores different…
The following question was asked on Quora: "How do you conduct market research?" This answer by Cate Riegner, was as simple and concise as we could do, so here is it: "Think in terms of different methodologies and consider which ones are right for your needs at various stages of business development, product development and marketing:…
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