Trademark confusion surveys bring together both of my passions – research & law. In the world of Intellectual Property, many companies are now ensuring that their trademarks are not confused with competitors. https://youtu.be/SJrgbQE4xyU In recent years, the courts in the United States, Canada and the United Kingdom have seen a drastic increase in the number…
Team Balcostics recently concluded a qualitative research (Focus Groups & Qualitative Surveys) project involving youths, small and large scale farmers across 9 parishes in Jamaica. The following are some lessons learnt: Scheduling & organizing participants - give participants at least one week notice to prepare and adjust their schedule.Logistics - Some of the target groups were located in deep rural…
During my final year at university, I conducted my first focus group. What seemed like a daunting task, was a success due to adequate preparation. Today, I would like to share some best practices on how to effectively execute your first focus group. Focus groups are a form of qualitative research that basically explores different…
A research question is a clear, focused, concise and arguable question around which you center your research project. You should ask a question about an issue that you are genuinely curious about. For example, What impact (if any) will a $100 increase have on customers willingness to purchase my product? Good Research Questions bring focus Research questions…
We are happy to announce that Balcostics Limited has been selected as one of 12 finalists in the Caribbean and Latin America Investor pitch competition. Learn more about the other finalists here Two companies will be selected to attend the WeXchange Conference to complete a second round of pitching. This event is hosted by FOMIN…
On August 16, 2013 we opened our head office in Mandeville (Unit #7, Q-Villa Plaza, 5-7 Villa Road). This was truly a special occasion for us here at Balcostics as we also celebrated our second year in business. We would like to thank all the persons who assisted with this relocation and those who attended our…
Jamaica SMEs Survey 2013. What are the Main Challenges facing Jamaican SMEs
Balcostics 