Conducting your own survey? Here is a quick guide

What is a survey?

It is  the systematic/structured gathering of information from a sample/ proportion of individuals for the main purpose of making conclusions/predictions about a larger population/group.

Prior to starting a survey, one should…

  • Define a clear purpose for the survey
  • Create research objectives/research questions you intend to answer
  • Decide on a methodology to collect the data required

 Popular ways of administering a survey:

  1. Online via a website
  2. Online via email campaign
  3. Face-to-face interviews
  4. Interviews via telephone

In general, the method you choose to administer your survey questionnaire will be dependent on the following: