Linkedin research confirms Jamaican findings: The majority of SMEs are using Social Media in their businesses

New research from LinkedIn found that the majority of small and medium-sized businesses (SMBs) are turning to social media for growth. Roughly 81% of SMBs are using social media, according to a LinkedIn study released Thursday, and of those that use social, 94% do so for marketing purposes. – mashable

LinkedIn’s findings are also identical to those found by Balcostics in our Jamaican SMEs Survey Report, where 78% of Jamaican SMEs indicated that they were actively using Social media in their respective businesses. See visualization of our results below:

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Are you currently using social media in your business? If not, now is a great time to start (Just look at the data)!

At Balcostics our mission is to empower decision makers with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here

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Jamaica SMEs Survey 2013

Balcostics Ltd in partnership with the Private Sector Organization of Jamaica (PSOJ) conducted a survey of Jamaican SMEs who were in attendance at the recently held “NCB/ IDB SME Conference” sponsored by the National Commercial Bank of Jamaica (NCB), and the Inter-American Development Bank (IDB).  The conference was held over a three day weekend (June 21st -23rd,2013), at the Hilton Resort and Spa in Montego Bay.

The survey provide answers to the following questions:

  1. Who are Jamaica’s rising SMEs? (age, gender, education level, years in operation)
  2. What are the main challenges facing SMEs?
  3. What are the main reasons persons’ choose entrepreneurship?
  4. What type of social media, if any, are entrepreneurs using in their businesses?

Jamaica SME Challenges

Download a copy of the full report highlights: click here

Jamaica SMEs Survey download

 

At Balcostics our mission is to empower leaders with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here