Only about 1 in 10 Jamaican entrepreneurs saw the possibility of great financial reward as the main driver (impetus) for starting their own business – The Jamaica SMEs Survey Report 2013.
Jamaican entrepreneurs were more motivated by the mindset of actually owning a business – it was a “personal goal” (35%). In addition, there were some who “saw the market opportunity” (34%) and those who wanted to find the “freedom that owning a business allows” (16%). More males were in it for the freedom, while more females saw it as a personal goal.
Entrepreneurs are social beings who are not fully understood based on their complete and blatant need for actualizing the possibility of a business idea. This is what we found to be the main fiber that connects the Jamaican entrepreneur to those of the world, not the money!
Written by: Shanna Kaye Wright (Balcostics’ Team Member)
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