Market research is very useful for small businesses. As a small business, especially doing something disruptive, you have to follow your gut much more than in other scenarios, for sure and there are some types of research that will not be applicable. Three things I have learned about marketing and market research: Online surveys are…
How is it possible to effectively understand your target customers? One thing we know for sure, it's not magic! Answer: Market Research Learn more about our research services for individual and companies: Click here Get our daily JSE Reviews & other Caribbean related research articles via our Blackberry App (all models). Click here to download or scan…
I have often heard it said that Apple is a visionary company and they "don't do market research". I think it is true they don't defer to consumers on big product decisions. No one should! I know for a fact that they do customer satisfaction surveys and I would be very surprised if they don't…
Another thoughtful answer to a question many have asked: How do we approach market research in an emerging market like Jamaica? We found this insightful, yet simple answer on Quora: "Market research is a very important part of a business and when you are entering into an emerging market it is of utmost importance…
The following question was asked on Quora: "How do you conduct market research?" This answer by Cate Riegner, was as simple and concise as we could do, so here is it: "Think in terms of different methodologies and consider which ones are right for your needs at various stages of business development, product development and marketing:…
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