Another look at Questionnaire Design

“It is not every question that deserves an answer.” – Pubius Syrus

business decisions

Questionnaire design is  imperative to the success of a research project. When all is said and done, the results of your research reflect the questions that were asked. This slide will highlight the following:

  1. What questions should be asked
  2. Best approaches in phrasing a question
  3. Arranging the questionnaire
  4. Pretesting ones questionnaire

Conducting your own survey? Here is a quick guide

What is a survey?

It is  the systematic/structured gathering of information from a sample/ proportion of individuals for the main purpose of making conclusions/predictions about a larger population/group.

Prior to starting a survey, one should…

  • Define a clear purpose for the survey
  • Create research objectives/research questions you intend to answer
  • Decide on a methodology to collect the data required

 Popular ways of administering a survey:

  1. Online via a website
  2. Online via email campaign
  3. Face-to-face interviews
  4. Interviews via telephone

In general, the method you choose to administer your survey questionnaire will be dependent on the following:

The Telephone Interview Questionnaire

Be Prepared to Interview

Be prepared, Be very prepared. It is one thing to gather the courage to walk up to a perfect stranger, put on your best smile and ask them to fill out a questionnaire. It is a completely different thing to make a  phone call to a complete stranger and ask them to sit on the phone with you for God knows how long, while you ask them questions they don’t want to hear, and can’t be bothered with. Seems harsh but it’s true. The following are some of the main reasons you should be well prepared:

Questions for the Questionnaire

The following represents questions one should ask when creating a questionnaire.

What does the question contribute?

Each question included in the questionnaire, should contribute significantly to acquiring relevant information for the researcher. The questionnaire should be assessed prior, so as to ensure that all the questions present are relevant and if not, irrelevant questions removed.