Data Collection on Pedro Cays

Over a two day visit to Pedro Cays (November 6th to 8th), which is about 80 km south and southwest of Jamaica, our team collected data through face-to-face interviews with fisherfolks. Here are some highlights from our trip:

Transportation

The only means of transportation to Pedro Cays is by boat (or helicopter). Thanks to Captain Dennis who brought us from Treasure Beach St Elizabeth in a 3-hour boat ride (Speed Boat) and the Jamaica Defence Force Coast Guard who took us back to Kingston in a 7-hour boat ride.

 

Lodging

We spent two nights in this hurricane proof camp thanks to The Nature Conservancy.

 

Fisherfolks

Hundreds of fisherfolks make their living from Pedro Bank, we’re grateful they took some time out to share with us.

 

We are concerned about the unsanitary conditions on Middle Cay as there are no bathroom facilities for the fishermen and garbage pollution is a serious issue.

 

 

At Balcostics our mission is to empower leaders with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here

 

Trademark Surveys: Combining Research and Law

trademark-infringementTrademark confusion surveys bring together both of my passions – research & law. In the world of Intellectual Property, many companies are now ensuring that their trademarks are not confused with competitors.

In recent years, the courts in the United States, Canada and the United Kingdom have seen a drastic increase in the number of cases where surveys have been accepted in trademark infringement and passing off cases. The use of research in trademark litigation has become prevalent even in the Caribbean. Two years ago, Balcostics Limited concluded a confusion survey where respondents provided answers to different questions relating to their perception as to whether they believed two marks (shown on the questionnaire) were owned by the same or different companies. Respondents were then asked to explain why they made a particular selection and to state the name of the company (ies) they thought owned both marks and or each mark.

Ensuring that the survey is conducted in the perfect environment is key when conducting a survey for use in litigation proceedings because trademark surveys often determine the outcome of trademark litigation. Courts look to specific indicia of reliability regarding how a trademark survey was conducted and performed. These indicia include:

  • Whether a sufficient number of individuals were surveyed,
  • Whether specific controls were created to measure if any portion of the survey was confusing in itself,
  • Whether the questions were leading or followed a proper format, and
  • If a specific percentage of survey respondents were called to verify the accuracy of their answers. A substantial amount of case law exists which provides insight into how to conduct and prepare a trademark survey that will be admissible in court.

5 Key Points in Conducting a Confusion Survey:

1.Ensure that the proper universe is selected. You have to ensure that the types of consumers questioned in the survey are from the proper universe. Identification and selection of a proper universe are recognized as critical elements in a survey. It makes no sense to interview the wrong persons as your results will be irrelevant.

2. Persons conducting the survey are recognized experts. The careful hiring of a trademark expert is one of the most important decisions made during a trademark dispute. Well… *cough* that is where Balcostics Research comes in.

3. The sample design, questionnaire and interviewing should be in accordance with generally accepted standards of research procedure and statistics.

4. Sample design and interviews are conducted independently of the Attorneys in the matter.

5. Interviewers trained in the field have no knowledge of the litigation or purposes for which survey is being used. This point was discussed in the case of TOYS “R” US, INC., Plaintiff,v.CANARSIE KIDDIE SHOP, INC.,[1983]

 

Written by: Abi-Gaye White-Thomas (Mrs.)
Attorney-at-Law and Researcher
law@balcostics.com

 

At Balcostics our mission is to empower leaders with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here

 

Fish Sanctuaries: Ensuring Jamaica’s Future Fish Supply

Recently we concluded a survey among fisherfolks across seven (7) fish sanctuaries (Bluefields, Salt Harbour, Galleon Harbour, Three Bays, Boscobel, Oracabessa and Galleon St. Elizabeth) in Jamaica.

What is a Fish Sanctuary? 

A Fish Sanctuary is a coastal area where no fishing is allowed so that fish (and other sea life) have a sea haven to breed and grow to increase the fish stock and keep it healthy.

Here are some highlights from our visits:

 

At Balcostics our mission is to empower leaders with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here

 

Why smart statistics are the key to fighting crime

When she became the attorney general of New Jersey in 2007, Anne Milgram quickly discovered a few startling facts: not only did her team not really know who they were putting in jail, but they had no way of understanding if their decisions were actually making the public safer. And so began her ongoing, inspirational quest to bring data analytics and statistical analysis to the US criminal justice system.

 

At Balcostics our mission is to empower leaders with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here

 

Jamaica SMEs Survey 2013

Balcostics Ltd in partnership with the Private Sector Organization of Jamaica (PSOJ) conducted a survey of Jamaican SMEs who were in attendance at the recently held “NCB/ IDB SME Conference” sponsored by the National Commercial Bank of Jamaica (NCB), and the Inter-American Development Bank (IDB).  The conference was held over a three day weekend (June 21st -23rd,2013), at the Hilton Resort and Spa in Montego Bay.

The survey provide answers to the following questions:

  1. Who are Jamaica’s rising SMEs? (age, gender, education level, years in operation)
  2. What are the main challenges facing SMEs?
  3. What are the main reasons persons’ choose entrepreneurship?
  4. What type of social media, if any, are entrepreneurs using in their businesses?

Jamaica SME Challenges

Download a copy of the full report highlights: click here

Jamaica SMEs Survey download

 

At Balcostics our mission is to empower leaders with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here

 

Market Research & Emerging Markets

Another thoughtful answer to a question many have asked: How do we approach market research in an emerging market like Jamaica?

 

IMG_00000153We found this insightful, yet simple answer on Quora:

“Market research is a very important part of a business and when you are entering into an emerging market it is of utmost importance that you have put enough efforts in the market research.

You can avail the secondary data through internet, periodicals, research papers, group literature, trade associations, etc. All of these data you can avail at a very minimal expenditure.

For the primary data you really need to spend the money. Money spent on consumer market research depend upon type of customer segment you want to deal with, where your customers are located and type of business (B2B or B2C).

For example if your customer segment comprises of older people it is evident that you can not float a survey to collect data on internet as they are not very familiar with filling surveys online; so you have to go out and complete the survey manually. Hence, that will increase your expenditure. Similarly, if you are dealing in a B2B business money and efforts spend in market research will be less as compared to a B2C business.

Also, just don’t put too much efforts and money in market research, you should have adequate data with you and with that data enter into market. Don’t just miss your time in doing more and more research (I know that’s too bookish but it’s true).”

See the original question and answer here