Data Collection on Pedro Cays

Over a two day visit to Pedro Cays (November 6th to 8th), which is about 80 km south and southwest of Jamaica, our team collected data through face-to-face interviews with fisherfolks. Here are some highlights from our trip: Transportation The only means of transportation to Pedro Cays is by boat (or helicopter). Thanks to Captain Dennis who…

Trademark Surveys: Combining Research and Law

Trademark confusion surveys bring together both of my passions – research & law. In the world of Intellectual Property, many companies are now ensuring that their trademarks are not confused with competitors. https://youtu.be/SJrgbQE4xyU In recent years, the courts in the United States, Canada and the United Kingdom have seen a drastic increase in the number…

Fish Sanctuaries: Ensuring Jamaica’s Future Fish Supply

Recently we concluded a survey among fisherfolks across seven (7) fish sanctuaries in Jamaica

Why smart statistics are the key to fighting crime

When she became the attorney general of New Jersey in 2007, Anne Milgram quickly discovered a few startling facts: not only did her team not really know who they were putting in jail, but they had no way of understanding if their decisions were actually making the public safer. And so began her ongoing, inspirational…

Jamaica SMEs Survey 2013

Balcostics Ltd in partnership with the Private Sector Organization of Jamaica (PSOJ) conducted a survey of Jamaican SMEs who were in attendance at the recently held "NCB/ IDB SME Conference" sponsored by the National Commercial Bank of Jamaica (NCB), and the Inter-American Development Bank (IDB).  The conference was held over a three day weekend (June 21st -23rd,2013),…

Market Research & Emerging Markets

Another thoughtful answer to a question many have asked: How do we approach market research in an emerging market like Jamaica?   We found this insightful, yet simple answer on Quora: "Market research is a very important part of a business and when you are entering into an emerging market it is of utmost importance…