Qualitative & Quantitative Sampling Methods

Research is a systematic approach to collecting, entering and analyzing data. The process of data collection begins with determining which ‘sampling method(s)’ one will use – qualitative or quantitative.

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This slideshow provides a practical ‘how-to guide’ in sampling techniques, looking at the qualitative versus the quantitative approaches.

 

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Another look at Questionnaire Design

“It is not every question that deserves an answer.” – Pubius Syrus

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Questionnaire design is  imperative to the success of a research project. When all is said and done, the results of your research reflect the questions that were asked. This slide will highlight the following:

  1. What questions should be asked
  2. Best approaches in phrasing a question
  3. Arranging the questionnaire
  4. Pretesting ones questionnaire

Research is Not Data Gathering!

Here we seek to highlight answers to the following questions:

  1. What is research?
  2. What is the research process?
  3. Why we do research?
  4. Why do a literature review?