What you think you know: Compare to Statistical Facts

In this very insightful TedTalk, Alan Smith outlined the false dichotomy that there are only two types of people: those who’re good with numbers & those who’re not.

By visualizing prior studies and comparing official figures from national statistics with what samples of people think/ perceive reality to be, Alan’s presentation shows the disparity between what we think we know and the actual facts – most often than not, the difference is preposterous. In an era of ‘Fake News’ and dubious information, an appreciation for the veracity of statistics is evident.


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Use Research Questions to focus: Research Tips

A research question is a clear, focused, concise and arguable question around which you center your research project. You should ask a question about an issue that you are genuinely curious about. For example, What impact (if any) will a $100 increase have on customers willingness to purchase my product?


Good Research Questions bring focus
Research questions help decision makers focus their inquiry by providing a clear framework within which the research project will be executed. The specificity of a well-developed research question will go a far way in clarifying the scope of the research project to all stakeholders.

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