What you think you know: Compare to Statistical Facts

In this very insightful TedTalk, Alan Smith outlined the false dichotomy that there are only two types of people: those who’re good with numbers & those who’re not.

By visualizing prior studies and comparing official figures from national statistics with what samples of people think/ perceive reality to be, Alan’s presentation shows the disparity between what we think we know and the actual facts – most often than not, the difference is preposterous. In an era of ‘Fake News’ and dubious information, an appreciation for the veracity of statistics is evident.

 

At Balcostics our mission is to empower leaders with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here

 

Use Research Questions to focus: Research Tips

A research question is a clear, focused, concise and arguable question around which you center your research project. You should ask a question about an issue that you are genuinely curious about. For example, What impact (if any) will a $100 increase have on customers willingness to purchase my product?

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Good Research Questions bring focus
Research questions help decision makers focus their inquiry by providing a clear framework within which the research project will be executed. The specificity of a well-developed research question will go a far way in clarifying the scope of the research project to all stakeholders.

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