Dwayne Spradlin highlighted in his Havard business review article “Are you solving the right problems?”, the importance of asking the right questions and thoroughly defining the problem.
Be extremely careful in the initial stages of a research, when you are preparing your proposal and outlining your purpose. Seek assistance to clearly outline your research question and objectives, especially if you’re uncertain about there effectiveness in providing the required information needed to make decisions.
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A research question is a clear, focused, concise and arguable question around which you center your research project. You should ask a question about an issue that you are genuinely curious about. For example, What impact (if any) will a $100 increase have on customers willingness to purchase my product?
Good Research Questions bring focus
Research questions help decision makers focus their inquiry by providing a clear framework within which the research project will be executed. The specificity of a well-developed research question will go a far way in clarifying the scope of the research project to all stakeholders.
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The following represents questions one should ask when creating a questionnaire.
What does the question contribute?
Each question included in the questionnaire, should contribute significantly to acquiring relevant information for the researcher. The questionnaire should be assessed prior, so as to ensure that all the questions present are relevant and if not, irrelevant questions removed.