During my final year at university, I conducted my first focus group. What seemed like a daunting task, was a success due to adequate preparation. Today, I would like to share some best practices on how to effectively execute your first focus group. Focus groups are a form of qualitative research that basically explores different…
There are several ways businesses benefit from talking with customers & potential customers, among them are the following: Getting a better understanding of market opportunities - what would these customers want from you? What do they think you can improve on? What are their pricing tolerance? What feature needs do these customers want? Most start-ups are…
Conducting your own survey is always possible once you have the time and patience to cover the best practices. It's fairly easy and yes you can do it! Prior to starting a survey, one should… Define a clear purpose for the survey Create research objectives/research questions you intend to answer Decide on a methodology to…
A research question is a clear, focused, concise and arguable question around which you center your research project. You should ask a question about an issue that you are genuinely curious about. For example, What impact (if any) will a $100 increase have on customers willingness to purchase my product? Good Research Questions bring focus Research questions…
Balcostics 