Understanding basic terms & concepts used in research [Video]

understand research

This video will help you better understand the following terms & concepts:

  1. Population or target group
  2. Samples & sample statistics
  3. Descriptive & Inferential statistics
  4. Strengths & weaknesses of certain statistics
  5. Representative samples

Understanding sampling methods [Animation]

Random sampling is a myth. Practical researchers know this and deal with it. Theoretical statisticians live in a theoretical world where random sampling is possible and ubiquitous – which is just as well really ~ Dr Nic.

Sampling methods

This engaging and simple video covers five sampling methods that you need to know, they are as follows:

  1. Simple Random
  2. Convenience
  3. Systematic
  4. Cluster
  5. Stratified

At Balcostics our mission is to empower leaders with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here

 

Qualitative & Quantitative Sampling Methods

Research is a systematic approach to collecting, entering and analyzing data. The process of data collection begins with determining which ‘sampling method(s)’ one will use – qualitative or quantitative.

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This slideshow provides a practical ‘how-to guide’ in sampling techniques, looking at the qualitative versus the quantitative approaches.

 

At Balcostics our mission is to empower leaders with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here

Conducting your own survey? Here is a quick guide

What is a survey?

It is  the systematic/structured gathering of information from a sample/ proportion of individuals for the main purpose of making conclusions/predictions about a larger population/group.

Prior to starting a survey, one should…

  • Define a clear purpose for the survey
  • Create research objectives/research questions you intend to answer
  • Decide on a methodology to collect the data required

 Popular ways of administering a survey:

  1. Online via a website
  2. Online via email campaign
  3. Face-to-face interviews
  4. Interviews via telephone

In general, the method you choose to administer your survey questionnaire will be dependent on the following: Read more of this post