What is a survey?
It is the systematic/structured gathering of information from a sample/ proportion of individuals for the main purpose of making conclusions/predictions about a larger population/group.
Prior to starting a survey, one should…
- Define a clear purpose for the survey
- Create research objectives/research questions you intend to answer
- Decide on a methodology to collect the data required
Popular ways of administering a survey:
- Online via a website
- Online via email campaign
- Face-to-face interviews
- Interviews via telephone
In general, the method you choose to administer your survey questionnaire will be dependent on the following: