Tourist willingness to pay at airports and cruise ports

The Nature Conservancy needed to hear from tourists about willingness to pay, and it needed those conversations where visitors actually arrive and leave. A household sample of residents would have answered a different question. From 2012 to 2013 Balcostics Research was the prime contractor for a face-to-face survey at airports and cruise ports in Jamaica. The contract included the fieldwork, the analysis and the report.

Interviewers worked in person at the airports and cruise ports in the sample. They completed 1,067 interviews with tourists. Each interview was face to face. We recruited and supervised that field team, held the contract, and then analysed the interviews. The report went to The Nature Conservancy from the same firm that had run the fieldwork.

The result was a finished prime-contractor job: 1,067 face-to-face tourist interviews, plus the analysis and the report. The years were 2012 and 2013. The sites were airports and cruise ports. The people interviewed were visitors at those sites.

A firm planning the same kind of visitor survey can use this as the reference. We have fielded a prime-contractor, face-to-face tourist survey at ports of arrival and departure, and we have taken it through to the report. A new round still needs its own instrument, its own list of ports and its own price. Send the sample size, the mode and the timeline through the contact page. Say whether the interviews are at airports, at cruise ports, or at both, and who will hold the analysis. Include the month you need interviewers on site.