Updated October 2026. October 2026: grammar repaired from the 18 February 2016 Wayback snapshot. SlideShare embed 14497669 did not yield slide text, so the three questions are not answered from outside the note.
Balcostics works in applied research. That is research which addresses real issues and gives decision makers information they can use.
User research is one practical way to anticipate and assess how customers respond to a new product or service. The 14 May 2013 note said its presentation covered three questions.
- When should you consider user research?
- How do you conduct user research?
- Why include user research on a project?
The presentation on the page is a SlideShare embed, code 14497669. The same embed is in the Wayback copies of 10 December 2013 (20131210170536), 3 July 2014 (20140703170709) and 18 February 2016 (20160218173327). The slide text is not in those pages. The WordPress.com API has no post for this slug. The three questions above are the note. Answers from the slides are not supplied here.
First posted 14 May 2013.
Updated October 2026
- Grammar repaired from the 2016 snapshot. "Research that address" is now "research which addresses". "A user research" is now "User research".
- The availability API's closest capture was
20160218173327. Direct requests aimed at 2014, 2015, 2018, 2020 and 2023 resolved to the three captures named above. Each one has the same three questions and the same embed. - Slide text for embed 14497669 was not recovered. No method, sample size, client or result was added.
- The featured image on the 2016 snapshot,
innovation-research.jpg, is not reused here. It was not opened, so it is not described.