New research from LinkedIn found that the majority of small and medium-sized businesses (SMBs) are turning to social media for growth. Roughly 81% of SMBs are using social media, according to a LinkedIn study released Thursday, and of those that use social, 94% do so for marketing purposes. – mashable

LinkedIn’s findings are also identical to those found by Balcostics in our Jamaican SMEs Survey Report, where 78% of Jamaican SMEs indicated that they were actively using Social media in their respective businesses. See visualization of our results below:

Slide25

Are you currently using social media in your business? If not, now is a great time to start (Just look at the data).

Be sure to check out Balcostics Ed on YouTube, where we provide educational Content & Interviews with some of the region’s best researchers who have done fascinating studies across the Caribbean. We will also share general legal information that is relevant & applicable. If you’re a Student, teacher or lifelong learner you should subscribe. Watch our intro video below to learn more.

At Balcostics Research, our aim is to empower leaders with the required data & information to make better decisions. Our Research Management & Outsourcing services support Organizations & Consultants with project execution: Learn More

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