Team Balcostics recently concluded a qualitative research (Focus Groups & Qualitative Surveys) project involving youths, small and large scale farmers across 9 parishes in Jamaica. The following are some lessons learnt:
- Scheduling & organizing participants – give participants at least one week notice to prepare and adjust their schedule.
- Logistics – Some of the target groups were located in deep rural communities and finding the specific Focus Group venue proved challenging. Be cognizant of additional time for wrong turns (transportation) 🙂
- Provide Refreshments – It’s a great way to make participants comfortable and they will likely share more information with you.
Here are some highlights from our numerous trips:
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