Conducting Qualitative Research across Jamaica: Highlights

Team Balcostics recently concluded a qualitative research (Focus Groups & Qualitative Surveys) project involving youths, small and large scale farmers across 9 parishes in Jamaica. The following are some lessons  learnt:

  • Scheduling & organizing participants – give participants at least one week notice to prepare and adjust their schedule.
  • Logistics – Some of the target groups were located in deep rural communities and finding the specific Focus Group venue proved challenging. Be cognizant of additional time for wrong turns (transportation) 🙂
  • Provide Refreshments – It’s a great way to make participants comfortable and they will likely share more information with you.

Here are some highlights from our numerous trips:

At Balcostics our mission is to empower decision makers with the required data and information to make better decisions. Learn more about our full list of research outsourcing services for individuals and companies: Click here

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